RiteMED Renews Partnership with Charo Santos to Champion Quality Medicines

September 30, 2025

Quezon City, Philippines – September 31, 2025. RiteMED has renewed its partnership with Ms. Charo Santos-Concio as one of its Brand Ambassadors, marking seven years of shared advocacy for accessible, high-quality, and affordable medicines for Filipino families.

The contract signing was attended by Ms. Violi D. Remo (Operating Vice President and Pharma Cluster Head), Mr. Poch Layug (Consumer Business Unit Head), and Atty. Joey Ochave (Senior Vice President for Unilab Corporate Affairs). Also present was Ms. Monch Novales, Charo Santos’ manager, who joined the ceremony in support of the renewed partnership.

Advocating for Quality and Trust
For over two decades, RiteMED has stood as the leading branded generic company in the Philippines, committed to making medicines both affordable and reliable. The partnership with Ms. Charo Santos strengthens this advocacy, reinforcing the importance of quality checking when it comes to choosing medicines.

Through this renewed collaboration, RiteMED will launch a new campaign this September that highlights a simple but crucial reminder: when it comes to health, Filipinos should never compromise. Medicines must always be safe, effective, and affordable.

This is why RiteMED continues to champion the message: “Pag may ✔️, high quality!”

Gusto Namin Gumaling Kayo
More than just a brand promise, RiteMED’s advocacy “Gusto Namin Gumaling Kayo” is a commitment to every Filipino household. By ensuring that quality medicines are always within reach, RiteMED continues to uphold its vision of being the dominant generic brand and the trusted partner of Filipinos for their medicine needs.