As the streets of Cebu came alive in vibrant colors and festive cheers, RiteMED joined the Sinulog Festival not only to celebrate but also to serve. In partnership with Rose Pharmacy, RiteMED established three first aid and check-up stations across key RPI branches around Cebu City, offering medical assistance to festivalgoers. These stations provided vital sign monitoring, small wound care, and general health advice, ensuring that attendees had access to immediate and reliable healthcare support amid the festivities.

Beyond its medical services, RiteMED also took part in ABS-CBN’s highly anticipated Sinulog activities, which featured Coco Martin, Mga Tropa ni Tanggol, and other Kapamilya stars who joined in on the celebrations. This participation allowed RiteMED to reach an even wider audience, strengthening its visibility and reinforcing its advocacy of bringing quality, accessible medicines to Filipino families.

By setting up first aid stations and being present in one of the country’s most beloved cultural events, RiteMED highlighted its mission of “Gusto Namin Gumaling Kayo.” Even in moments of joy and festivity, RiteMED reminded everyone that health should always come first and that affordable, high-quality medicines must always be within reach for every Filipino.