Susan Roces Renews Contract with Trusted Generics Brand Ritemed

February 18, 2016

RiteMed, the leading branded generic line of medicines in the country, recently hosted an appreciation dinner for Ms. Susan Roces, to celebrate the latter’s renewal of contract as its brand ambassador.  The Queen of Philippine Movies emerged as the most trusted endorser of pharmaceutical products in the survey conducted by AGB Nielsen in 2015.  For the last five years, Ms. Roces has launched five campaigns that have effectively raised the awareness of Filipinos about the availability of high quality and more affordable line of medicines in the market.  Leading the RiteMed team in the event are (from L to R) Vincent Guerrero, general manager of RiteMed, and Jose Maria A. Ochave, senior vice president of United Laboratories, Inc.