Make Way for Another Super Food

May 3, 2023

Cinnamon is one of the most important spices used all over the world. In fact, it was considered as the “gold dust of Europe” during the 1500s. It was so valuable in Europe at that time, as oil is valuable globally today.

“I chanced upon this superfood and discovered that the Philippines has 16 native species, and they are in the International Union of Conservation of Nature’s (IUCN) list of threatened species,” says November Canieso-Yeo, founder of Plantsville Health, a social enterprise that aims to save the Philippine cinnamon and other aromatic indigenous species by planting them in partnership with small landholder farmers, buying their produce, and developing them into healthful products.  “It’s a shame because our country imports more than 95% of its current cinnamon consumption. How meaningful it could be if we could help grow back the Philippine cinnamon, while earning for the farmers and its suppliers,” she adds.

Studies have shown that cinnamon may help control blood sugar by making insulin efficient, moving glucose to cells. It is also known to have other medicinal benefits for its antioxidant, anti-inflammatory and anti-microbial properties.

In the future, Plantsville hopes to bring in other business models to incentivize the farmers to plant and protect the Philippine cinnamon, like generating payments from carbon credits, getting crowd-funded from planting and nurturing the Philippine cinnamon, and exchanging the planting of Philippine cinnamon for computers and internet access for their children.

The Rite Partner

For her enterprising vision, Canieso-Yeo is one of the remarkable few women who qualified for the Department of Science and Technology’s (DOST) Women Helping Women: Innovating Social Enterprises program (WHWise).

The WHWise Program brings together government agencies and private organizations to seek out and prepare women-led social enterprises for growth, scalability and subsequent venture capitalist funding. The program provides a suite of services which includes early-stage funding, training, skills development, mentorship, and business incubation. More importantly, the program will provide access to technology to enable even women from rural communities to be part of the global economy.

Canieso-Yeo’s DOST grant, in turn, caught the eye of RiteMed Philippines, Inc. (RiteMed), the country’s leading unibranded line of pharmaceutical and health care products in the country. The two companies recently signed a Memorandum of Understanding for the collaboration in converting Plantsville’s research studies about herbs and plants with scientific and clinical evidence to products which can be commercially made available. 

“RiteMed has always been open to partnerships most especially if it will benefit the Filipino patients as well as emerging Filipino entrepreneurs whose business model is based on supporting local resources that are proven to have health benefits, an effort that is also aligned with the government’s thrust,” says Jose Maria A. Ochave, president of RiteMed. “With Plantsville commitment and with the full support of DOST, we may be able to optimize our country’s natural resources not just for local but even for the global market.”

Plantsville Health's products are available at their website (www.plantsville-health.com), Shopee store (Plantsville), Facebook page (https://www.facebook.com/PlantsvilleHealth), among many.  The products are also available physically at Roots Collective (Uptown Mall, BGC - near the cinemas), Sinag Store (Glorietta 3, Ayala Trinoma), OTOP Store (Ayala Mall - Bacolod), Association of Negros Producers (ANP) Showroom - Bacolod, and Amazon and Emphorium Showroom in the United States.

Atty. Jose Maria A. Ochave, president of RiteMed Philippines, Inc., and November Canieso-Yeo, founder of Bacolod-based Plantsville Health, formalize their partnership with a MOU.

To get to know more about Plantsville Health, check out www.plantsville-health.com and www.facebook.com/PlantsvilleHealth/.